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on 30 June 2015
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SSIS Malarayat recently launched its Financial Literacy Program through the Cha-Ching World Tour on June 29, 2015.  Speakers from Pru-Life UK, armed with their mascots, educational videos and various activities, rocked the SSIS Gymnasium with fun learning activities.

Cha-Ching is designed to equip 7 to 12 year olds the knowledge, tools and practice they need to make informed financial decisions to reach their own personal goals and dreams.

The project has been produced in response to key findings from a major research initiative which shows that only 13% of parents believe their children possess money management skills – though almost all parents (96%) think it is important to learn them.

Based on comprehensive teachings from children’s education expert, Dr. Alice Wilder, the storylines have been written around the four key and comprehensive concepts of money: Earn, Save, Spend and Donate. Children mostly only see spend, but it also needs to be understood that Earn, Save, Spend, Donate is a cycle of money and a choice that has to be made every day, throughout life.

At its core, Cha-Ching consists of a series of three-minute musical animations featuring six lively characters, to help children learn about the fundamental money management concepts of Earn, Save, Spend and Donate. The six characters in the programme are members of the Cha-Ching band, each with a different approach to money management. Cha-Ching music videos feature catchy songs with lyrics and enhanced subtitles that children can sing along to, aiding comprehension and retention. The episodes air on Cartoon Network, the number one children’s channel in Asia, in eight countries: Hong Kong, Indonesia, Korea, Malaysia, the Philippines, Singapore, Thailand and Vietnam.

To ensure the content was meaningful and age-appropriate, we consulted award-winning children’s education specialist Dr. Alice Wilder, known for her development of Blue’s Clues. With her expertise, the programme adopted the ‘edutainment’ philosophy that children learn through play, they do what they see, and they learn through practice.


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